Relaunching Your Brand? Here’s what you need to know. 

I’ve always (yes always) wanted to blog. Over the past two decades, I’ve bought and abandoned more than a dozen domains, leaving behind dreams of creating something I truly loved.

But this year, I decided to stop running from the thing I’ve been craving for so long. It’s time to fully embrace this dream.

Finally realizing my dream of getting married and becoming a stay-at-home mom and housewife gave me the clarity I needed to make this happen. Yet, I’ll be honest: behind the scenes, I kicked and screamed the entire nine months of my pregnancy and the first few postpartum weeks.

Why? Because I couldn’t imagine my career without getting on stage. I felt like I was abandoning a part of myself that had taken care of me for the last decade. I worried I was letting my clients down and leaving them stranded on their financial journeys.

But then I reminded myself of this truth: The point of life is to be happy.

Not at the expense of others, of course, but within the realm of my own power.

The point of my life is not to avoid disappointing others. It’s not to stick to a career just because I chose it years ago. It’s to pursue what makes me happy.

And what would make me the happiest person in all the land? A blog. I’ve always wanted one, and I’ve always found an excuse to put it off. Not anymore. I decided to take my desire seriously and commit to it.

Here’s what I did to successfully relaunch my brand and make this dream a reality.

1. Create a New Vision for Your Business

I loosely followed Mattie James’ blog blueprint and started by defining my blog’s vision and mission. For me, this means creating a brand as ICONIC like Beyoncé, FLEXIBLE like Martha Stewart, HELPFULlike Oprah, and PROFITABLE like Rihanna.

Once I got clear on my purpose, I let myself write. Not with structure or niche in mind—I wrote to let my niche find me. Quickly, I noticed patterns in my content:

1. Style posts came naturally as I’ve been on a personal style journey since before I got pregnant.

2. Growth posts emerged as an extension of my lifelong love for learning and sharing helpful insights.

3. Living and Family posts followed naturally as I transitioned into my new role as a wife and mother.

Just like that, I had four blog pillars. My fifth pillar? My podcast.

After identifying these pillars, I focused on consistent writing—one post per day. Once I hit my stride, I wrote five evergreen posts for each pillar to help SEO-optimize my site.

2. Close the Door on Old Revenue Streams

The hardest part of this transition was letting go of what no longer served me. That meant closing my group coaching experience.

Deciding to pause my speaking engagements for a year felt monumental, but closing my coaching program was even harder. Coaching has been such a fulfilling way to help people maximize their potential. It’s intimate, rewarding, and deeply impactful.

But as I’ve healed more in my postpartum journey, I’ve realized my focus has shifted. My brain has rewired, and my attention is completely on my beautiful, tiny human—my daughter.

And honestly, I’m okay with that. I don’t want to fight it.

Coaching requires a level of focus, recall, and mental stamina that I simply don’t have right now. It involves managing digital friction, responding to clients’ emotions, and translating personal experiences into universal lessons. It’s a lot of energy, effort, and output—energy I want to pour into my family instead.

That doesn’t mean my heart didn’t ache when I officially closed the doors. I miss my coaching clients dearly and hope our time together becomes the launching pad for their continued success.

Letting go of coaching allowed me to focus entirely on my blog and rebrand without distractions.

3. Migrate from Squarespace to WordPress

Stepping out on faith required me to close two revenue streams that made up 90% of my income so I could build a blog that fulfills my dream of being a stay-at-home mom and housewife.

In this vision, my blog serves as both a creative outlet and a source of income.

I’ve read Think and Grow Rich enough times to know that sometimes, you have to burn the bridges that let you retreat. Moving forward wasn’t enough—I had to make bold, declarative moves toward my dream.

Initially, I thought removing my speaking and coaching pages from my site would suffice. But within a month, I realized Squarespace wasn’t built for the style of blogging I wanted to do. While it had served me well for a decade, it couldn’t house my new vision.

So I migrated my entire site to WordPress.

WordPress offers more flexibility, but it also comes with challenges. Designing on WordPress is more complex than Squarespace, and I don’t have professional design skills. I knew I needed to be strategic.

I picked a template, watched countless YouTube tutorials, and figured it out step by step. Today, I’m proud of how far the rebrand has come, and I’m excited about what’s next.

Relaunching your brand isn’t just about changing platforms or creating a new vision—it’s about letting go of what no longer serves you and stepping fully into what lights you up.

For me, this process has been about more than building a blog. It’s been about building a life that aligns with my values, dreams, and the things that make me happiest.

What’s your vision for your brand or business? Are you ready to step out on faith and make it happen?